FOUNTAIN VALLEY, California, November 17, 2025 – Hyundai today revealed the first official sketches of the CRATER Concept, its new extreme off-road vehicle, which will make its global debut during AutoMobility LA 2025.
The presentation will take place on Thursday, November 20, at 9:45 a.m. (PT), and will be livestreamed on the official HyundaiUSA YouTube channel.
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A design study inspired by extreme environments
Hyundai describes the CRATER Concept as a compact off-road SUV created to demonstrate capability, durability, and an adventurous spirit. The model is presented as a “show vehicle” — a design study aimed at pointing toward the brand’s future directions in the adventure-oriented vehicle segment.
Inspired by extreme natural environments, the concept was developed at the Hyundai America Technical Center (HATCI) in Irvine, California. According to Hyundai, the vehicle was designed to reflect the same toughness found in the brand’s XRT versions, including the IONIQ 5 XRT, SANTA CRUZ XRT, and the new PALISADE XRT PRO.
Launch with global livestream
The press conference dedicated to the CRATER Concept will be livestreamed worldwide, starting precisely at 9:45 a.m. (PT). Off-road fans and enthusiasts will be able to watch the reveal in real time and explore Hyundai’s new design proposal for the adventure-focused segment.
The automaker also released an official teaser highlighting bold lines, a robust stance, and elements designed for challenging terrain — reinforcing the CRATER Concept’s positioning as a vehicle created for extreme environments.
Source and images: Hyundai USA. This content was created with the help of AI and reviewed by the editorial team.
